A Project for Better Journalism chapter

Charli D’Amelio: First Tik Tok Star Featured in Super Bowl Commericial

By Elizabeth Mende, Writer

The Super Bowl draws two primary audiences: those who want to watch the football game and those who want to watch the commercials. Super Bowl commercials have long been known to be inspirational, comedic, and celebrity-filled. Charli D’Amelio, who recently rose to fame as a result of her Tik Tok Presence, was featured in Sabra’s 2020 Super Bowl Commercial, making her the first Tik Toker to be featured in one of these highly-anticipated commercials.

D’Amelio is a 15- year- old dancer who has demonstrated her dancing and choreography talents on Tik Tok’s platform, gaining over 22 million Tik Tok followers and 6 million Instagram followers since June 2019. In Sabra’s commercial, D’Amelio is featured saying, “Ok boomer,” before beginning to dance while dipping a carrot into Sabra Hummus.

Following the airing of the commercial, D’Amelio posted the ad of her onto her Instagram and wrote:

“america, you saw #Howlmmus… now i wanna know, how do YOU’mmus?”

The commercial also featured Ric Flair, Megan Thee Stallion, drag weens Miz Cracker and Kim Chi, T-Pain, Jaleel White, Amanda Cerny, Tway Nguyen, Doug the Pug, Zachary King, Boomer Esiason, Kyle Giersdorf, Mel B., Becky G., Brittany Tomlinson, Teresa Giudice, and Caroline Manzo.

Besides being featured in a Super Bowl Commercial, D’Amelio had the opportunity to attend the Super Bowl and dance with Jennifer Lopez the day prior.  D’Amelio has voiced her admiration for Lopez and was extremely excited to meet and dance with her idol.

“A couple of year ago I decided that my dream is to dance with J. Lo. She was on top of my dreamboard and I’ve talked about her in almost every interview I’ve done, whenever they ask what my biggest dreams are,” D’Amelio said. “When I first met her and I got to shake her hand, I was just a blank face. I didn’t know what to say. And then it kind of set in and tears just started rolling down my eyes because this was all I ever really, really wanted to experience and it happened and it was really, really crazy.”

The new star not only got to be featured in a Super Bowl Commercial but got to meet her idol. If anyone won the Super Bowl, it was Charli D’Amelio.