The 90’s set many trends such as music like hip hop and R&B. They also set trends with new clothing brands and hairstyles.
Music played a big role in the way many people looked in the 90’s.
With hip hop influencers Tupac Shakur, The Notorious B.I.G., Jay Z, Nas, Snoop Dogg, and Wu-Tang Clan we saw flocks of people drifting towards higher end clothing brands such as Versace, Gucci, Coogi, Tommy Hilfiger, Pelle Pelle, Karl Kani, and Supreme.
These Brands ran the 90’s. For example, clothing brand Versace was known for its bright colors and new patterns and was worn by popular rappers Tupac Shakur and The Notorious B.I.G.
They were known for talking about the luxurious brand in their songs.
For example, Shakur actually talked about how B.I.G. took his style and started wearing Versace after he did in the classic diss song “Hit Em Up.”
Females also changed their style after seeing hip hop influencers like Lil Kim, TLC, Aaliyah, and Missy Elliot spotted in designer brands like Chanel, Gucci, Calvin Klein, Louis Vuitton, and Tommy Hilfiger.
Chanel was known for its high end designer bags and perfume. Often was a sought after brand for females and would often get referenced by multiple rappers and singers.
Artist Lil Kim was a big Chanel fan, stating in her lyrics multiple times how much she loves the brand. A quote from her song states that her bathroom is covered in Chanel, “My bathroom is Chanel, my bedroom Louis Vuitton.”
Music played a big role in the way people dressed and thought, it’s the same way today. Multiple rappers and singers talk about how they have the new designer bag or shoes which starts trends which makes people want to buy it.